Case Study: How Angle Powered Stüssy’s Seamless Digital-to-IRL Experience

Industry

Retail

Use Case

Experiential Events & Pop-up Shops

Location

Toronto, Canada

The Challenge

Stüssy, a pioneering streetwear brand, wanted to create an exclusive and memorable experience for their Archive pop-up shop in Toronto. They needed a solution that would:

Manage crowd flow efficiently
Create excitement around the event
Bridge the digital and physical shopping experience
Maintain the brand's premium feel

The Solution

Leveraging Angle's Shopify app, Stüssy implemented a sophisticated time-slot reservation system that transformed the traditional pop-up experience:

Digital Touchpoints

Customers reserved their preferred shopping time slots through a seamless online booking system
Automatic distribution of Apple and Google Wallet passes to customers' devices
Digital passes contained all essential event information and check-in details

Physical Experience

Express lane access for customers with digital passes
Streamlined check-in process integrated with Shopify POS
Reduced wait times and eliminated traditional queue frustrations

The Results

The integration of Angle's technology created a premium brand experience that:

For Customers

Eliminated uncertainty around entry and wait times

Provided a VIP-like experience through digital pass access

Seamlessly connected online reservation to in-store shopping

Created an Instagram-worthy moment that extended beyond the purchase

For Stüssy

Enhanced brand perception through modern, tech-forward approach

Improved crowd management and store operations

Created valuable customer data touchpoints

Generated social buzz through the unique experience

Key Features

Time Slot Management

Automated capacity control

Real-time availability updates

Flexible scheduling options

Digital Wallet Integration

Native Apple Wallet support

Google Wallet compatibility

Instant pass delivery

POS Integration

Seamless Shopify POS scanning

Quick verification process

Reduced check-in friction

Impact

The Stüssy Archive pop-up demonstrated how digital innovation can enhance physical retail experiences. By implementing Angle's technology, Stüssy successfully: