Angle / AI + machine learning

Loyalty beyond points.

We built Angle after running brands ourselves, so we know what it means to trust a partner with your customers. From product drops and personalized winbacks to events with thousands of guests, we connect transactional rewards and memorable experiences across every channel, then stay close to make sure it all works.

Explore the products

Customers

Tecovas
On
Jones Road
Stüssy
Silver Oak
Ruffwear
johnnie-O
Paula’s Choice Skincare
Denim Tears
Blueprint Bryan Johnson
MAC Collection
Cuvaison
Humm
BlackStrap
Work World
Decade
Brandlin Estate

Partners

ShopifyGoogleVercelOpenAIAnthropicAppleAWSGitHub

01 / Loyalty layer

Angle Loyalty

LIVE

Customer value + identity

Angle Loyalty replaces generic points with Shopify-native store credit, portable membership identity, and brand-specific rewards that work across ecommerce and physical retail.

  1. 01

    Real value, not abstract points

    Issue instant or delayed cashback as Shopify store credit, with refund-aware calculations, expiration controls, and a complete transaction ledger.

  2. 02

    Membership designed around the brand

    Create flexible tiers with spend- or tag-based qualification, distinct benefits, eligibility periods, referrals, and branded pass designs.

  3. 03

    One identity across every channel

    Give members Apple and Google Wallet passes with live balances and scannable QR codes for recognition online and at Shopify POS.

  4. 04

    Reward the behaviors that matter

    Run targeted cashback campaigns, Give & Get referrals, Shopify Flow rewards, and qualifying-spend programs beyond standard purchases.

  5. 05

    Activate and measure the relationship

    Send loyalty events and profile data into Klaviyo while measuring program performance, member behavior, and retention outcomes.

See Angle Loyalty in action

02 / Intelligence layer

Angle Agentic

BETA · INTERACTIVE PROTOTYPE

One-to-one retention intelligence

Angle Agentic is an interactive vision for one-to-one loyalty: a beta that explores how customer signals, merchant intent, and explicit guardrails could become explainable decisions for one customer relationship at a time.

  1. 01

    A customer universe

    Explore individual relationships spatially instead of reducing customers to rows in a campaign list.

  2. 02

    Contextual signals

    Surface the behavior and history that matter for the customer and moment being considered.

  3. 03

    Explainable decisions

    Trace how Signal, Decision, Action, and Learning connect inside each proposed retention path.

  4. 04

    Merchant-defined contracts

    Model budgets, eligibility, and brand rules as explicit constraints around every recommendation.

  5. 05

    Scenario exploration

    Compare engagement and recovered-revenue possibilities without presenting simulations as measured outcomes.

Request an Agentic beta walkthrough

03 / Experience layer

Angle Experience Manager

SELECTED DEPLOYMENTS

Event + guest operations

Angle Experience Manager is the control center for designing, operating, and measuring brand events—from ticket setup and guest management to door check-in and post-event reporting.

  1. 01

    Branded tickets for every guest type

    Design Apple and Google Wallet tickets by ticket type, with personal install links and coordinated updates for groups and companions.

  2. 02

    End-to-end event operations

    Create events, organize audiences, manage reservations, track arrivals, and operate the complete guest lifecycle.

  3. 03

    Every guest in one place

    Bring together Shopify ticket orders, CSV imports, manual guests, companion invitations, and audience assignments.

  4. 04

    Shopify POS door check-in

    Scan a ticket QR through Shopify POS to verify the guest, record arrival, and return check-in status to staff.

  5. 05

    Reporting that proves event value

    Connect attendance with revenue lenses, reservation activity, and check-in timelines to understand what an experience produced.

Explore Experience Manager