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Loyalty worthy
of your brand.

Loyalty and experiences built on Shopify’s native store credit, never points. For premium brands that sell online and in their own stores.

Shopify Plus · Shopify POS · Apple and Google Wallet · Klaviyo

Book a demoGet your retention scorecard
Step inside a brand world.

The brand experience.
The business case.

Customer results. See each story for scope.

Ruffwear / Pack Perks™3.45×Increase in member repeat purchase rateReported over 10 monthsStüssy / Toronto Archive92%Wallet pass adoptionToronto Archive EventSilver Oak / The Oak Society3×Member order frequencyThe Oak Society

Store credit, not points.

Angle issues rewards as Shopify’s own store credit. Customers see a real balance and apply it at checkout or at Shopify POS, like a payment method. No codes. No conversion math.

  • Applied like payment.

    Online and in store, with no discount code to find, forget or stack.

  • Protected on returns.

    Credit stays pending through your reward delay, then Angle recalculates it for returns and order edits before it’s issued.

  • Yours to keep.

    Balances live in your Shopify store, not a separate loyalty ledger. If you ever leave Angle, they keep working.

The software behind the relationship.

Ruffwear · Pack Perks™. A Wallet pass in Ruffwear’s brand showing store credit of $25.00.

Silver Oak · The Oak Society. A Wallet pass in Silver Oak’s brand showing member credit of $40.00.

Tecovas · Wallet pilot. A Wallet pass in Tecovas’s brand showing store credit of $30.00.

Illustrative pass

Angle: Loyalty

Make coming back rewarding.

Membership, rewards and store credit. Built around your brand, connected across Shopify and your stores.

Explore LoyaltyHumm’s 6× cashback campaign
The guest journey
The community gathered for Sole Play's Nike and One Piece release
Illustrative event journey

You're on the list.

Make the invitation feel personal.

Sole PlayNike × One Piece
An invitation

This one's for you.

A release. A community. Your way into the moment.

Your invitationSave your pass

Demo guest pass

From inbox to in store.

Recognize the person at the door.

Sole PlayNike × One Piece
At the door

Welcome in.

One pass connects the invitation to the person checking in.

Guest statusChecked in

Demo check-in complete

The moment lives on.

Turn attendance into a relationship.

Sole PlayNike × One Piece
After the moment

Keep it going.

See who came. Follow up with a reason to come back.

Guest activityReady for follow-up

Demo event reporting

The guest journey
2,000+fans checked inDenim Tears × HOT 97
NYC block party

Angle: Experiences

Make being there matter.

Events, drops and reservations—from the first invitation to Wallet tickets and in-store check-in.

Explore Experiences

Customers

Powering retention for premium brands

Tecovas
On
Jones Road
Stüssy
Silver Oak
Ruffwear
johnnie-O
Paula’s Choice Skincare
Denim Tears
Blueprint Bryan Johnson
MAC Collection
Cuvaison
Humm
BlackStrap
Decade
Brandlin Estate
Sole Play
See our customer stories

Your ambition. Built into the experience.

Product managers and retention engineers, embedded with your team. Strategy through launch.

Paula’s ChoiceStudio / In practice
Football. Skincare. Fan culture.
The PCFC campaign portrait: a smiling woman with face paint holding Paula’s Choice skincare
60K+Fan Club sign-ups75-day campaign · May–Aug 2026

Angle: Studio

A global moment. A fan club that stays.

For Paula’s Choice, we helped turn World Cup energy into a fan club built to last.

Meet Angle StudioExplore bespoke loyalty pages

Partners

ShopifyGoogleVercelOpenAIAnthropicAppleAWSGitHub

Build the next reason to return.

Let’s talk about your brand